We have a special place in our hearts for anything that empowers girls. So it was an honor to support the opening of American Girl’s New York store through its Character Counts ceremony, which honored exemplary women and girls who embody strength of character. American Girl’s Character Counts initiative is designed to help girls consider the kind of person they want to be and to become a positive force for progress. Honorees included author/philanthropist Jessica Seinfeld; actress/philanthropist Mariska Hargitay; Scarlett James, cancer survivor and Memorial Sloan Kettering advocate; and Amaya Scheer, advocate for children entering the foster care system.
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