Launch events need to leave jaws on the floor, and that’s exactly what we masterminded for Jaded, EJ Johnson’s new nail polish line for the Chrome Girl Nails. The Loft teamed up with the star of E! Entertainment’s hit show “Rich Kids of Beverly Hills” to forge a partnership with the vegan brand Chrome Girl Nails, then helped coordinate the development of the product and packaging, and market the product within social media. We went on to produce a launch party for the collection that was featured on not one but two episodes of “Rich Kids of Beverly Hills.” And P.S. - 100% of the proceeds from the event went to The Lesbian, Gay, Bisexual & Transgender Community Center.
