We could barely keep up with the orders of Annie LeBling, a crazily popular jewelry collection that we created and launched with teen influencer sensation Annie LeBlanc and our partner Almar Sales. Made with therapeutic earth stones that hold special meanings and healing powers, Annie LeBling was developed to encourage tweens to collect and trade with friends as they celebrate their uniqueness and develop their personal styles. The Loft manages the brand and oversees all of the marketing - which was all such a smash hit that we expanded the line to include rings and necklaces.

One of the many groovy highlights of our marketing included a launch event that we produced with our partner Pop Your Shop, framed as a back-to-school dance party and pop up store. The rockin’ party drew more than 30 top influencers guests and was featured on the Bratayley YouTube Channel, reaching over 6 million people. The event was such a homerun that we did it all over again when we launched Annie LeBling rings, this time framing the launch event as a concert, with Annie and other artists performing.