We were rrrrrreally ahead of the curve when The Loft’s Kristi Kaylor teamed up with Jennifer Aniston to create Voxxy, an interactive website exclusively for teen girls - and launched it in 1999, before “interactive” was a thing (let alone “streaming.”) Kristi and a couple of other partners assisted in raising a series A round of $2M to build Voxxy.com, a 750-page website where teen girls were able to participate in interactive programming, build a community, access resources, and shop for products.
Voxxy went on to win a Bandi Award (Broadband Award) for “The Newest New Thing” and scored massive press attention. The hot web destination hit the pages of almost every consumer and teen publication, and landed Kristi as a speaker on several panels around “new media” (that’s what it was called back then, kids) and news programs, including MSNBC and CNN.
Kristi oversaw everything about Voxxy, including all operations, production, marketing, distribution, corporate affairs, and celebrity deals. She also developed an advisory board of influential leaders, tastemakers, and executives in the entertainment and technology industry, as well as a separate advisory board made up of hundreds of teen girls.
