Brand Activation and Events
Girl Guild
The Loft is all about girl power, and girls need tons of support to own that power. So The Loft’s Kristi Kaylor and What’s Trending’s Shira Lazar started The Girl Guild, a forum for girls to support and empower other girls. The Girl Guild’s mission is to help girls embody love, confidence, fearlessness, and self respect, and to bring those values out into the world.
Girl Guild’s debut event was a bedazzled afternoon packed with inspiration, impact, and collaboration to support the non-profit IAMTHATGIRL. Where to begin? Top teen female influencers created artistic pieces of impact. Special guest speakers included GloZell and Sophie, the 12-year-old founder of Power Pom, with proceeds going to Planned Parenthood. All-star influencer attendees - whose combined social reach is 12 million - included Ruby Rose Turner, Nadia Turner, Lauren Orlando, Kenzie Ziegler, Francesca Capaldi, Txunamy, Emily Skinner, the D'Ambrosio Twins, Danielle Cohn, Ariana Greenblatt, and many others. Brand partners enthusiastically supported the mission and message, including Blushington, Joanne Fabrics, Hair Styling by Petite Mason Salon, Sprinkles Cupcakes, Clover Juice, h2rose, Pop Chips, and others.
Join our movement to help girls own their power! Follow @girlguild.