Before conscious capitalism was trendy, The Loft’s Kristi Kaylor was leading the way with 2 LOVE, a lifestyle brand that featured over 50 celebrity designed tees to benefit worldwide causes. 2 LOVE was sold at Saks Fifth Avenue, Nordstrom, Bloomingdales, Macy’s, and hundreds of specialty stores.
Celebrity designers included Jessica Alba, Miley Cyrus, Vanessa Hudgens, Victoria Justice, Brittany Murphy, Paris Hilton, Molly Simms, Anna Sophia Robb, Zooey Deschanel, Kelly Osbourne, Michelle Branch, Ashanti, Mena Suvari, Emily Rios, Jamie-Lynn Sigler, Alyssa Milano, Christina Milian, Britney Snow, Mischa Barton, and many other lovely luminaries. The media ate it up with a spoon, landing 2 Love in oodles of glossies and weeklies, including Teen People, Marie Claire, In Touch, Us Weekly, Los Angeles Confidential. Plus we had fun with a “Will and Grace” sweepstakes contest with partners Macy’s and NBC, and an on-air appearance with Ryan Seacrest.
