6126
BY LINDSAY LOHAN
Kristi Kaylor partnered with Lindsay Lohan to run the lifestyle brand 6126. Starting with uber-hip leggings, Lindsay and Kristi expanded 6126 into ready to wear, shoes, and handbags…and along the way created a household brand name with global media recognition (over 10,000 media placements in magazine, television, radio, online blogs, newspapers and trade publications sure does help). 6126 was sold in the better contemporary market segment in top stores such as Barney’s, Neiman Marcus, Bloomingdales, Nordstrom, Henri Bendel, Saks Fifth Avenue, and over 1,000 of the best specialty stores in the world.
They were a well-oiled machine of operational awesomeness, overseeing everything - employees, design, marketing, sales, international distributors, production, distribution, e-commerce, and licensing partners for the company. Plus they produced ah-maaaazing red carpet in-store events for 6126 at Henri Bendel NY, Nordstrom, Revolve Clothing, AND star-studded marketing events in Las Vegas, New York, and Paris.
In the press
For more materials please check out the 6126 brand book.