Before Mandy Moore was making us cry every week on This Is Us, she partnered with The Loft’s Kristi Kaylor to create the sizzling hot brand Mblem. This timeless knitwear collection debuted in 2006 before expanding into a more sophisticated line of dresses, tunics, and classy tops in 2007. The brand was sold in the better contemporary market segment in top stores such as Bloomingdales, Nordstrom, Macy’s, and over 500 of the country’s best specialty stores. Mblem eventually inked a deal with Jones Apparel Group to take the brand to mass market, and the rest is history.
Kristi and The Loft ran the Mblem show from soup to nuts. That included overseeing all operations, production, employees, design, marketing, sales, distribution, and e-commerce for Mblem. Let’s not forget PR and marketing, where our work resulted in Mblem landing the cover of Lucky Magazine (sweet!) and being featured in hundreds of other consumer magazines, television (E!, The Tonight Show, etc), radio, online blogs, newspapers and trade publications. We also produced super cool in-store events, with Mandy appearing at Fred Segal and Nordstrom, and produced an Mblem-branded musical performance by Mandy at the Magic/Project Trade Show in Las Vegas, as well as several other red carpet events in Los Angeles.
